Work With Me
Modern marketing built for discovery.
Clarify your positioning, increase visibility in search and AI systems, or build a sustainable content engine. Every engagement starts with strategy and aligns to your goals.
Not sure where to start? Let's talk through the problem first.
Package 01
The Discovery
Visibility Audit & Growth Roadmap
From $3,500
One-Time Engagement
A comprehensive audit of how your brand appears across search, AI platforms, and buyer research journeys, paired with a prioritized roadmap for closing the gaps. Built on the same framework behind our answer engine optimization work.
Book a free strategy callWhat's Included
- SEO & AEO/GEO visibility audit
- Competitive landscape analysis
- Topic and keyword research
- Content inventory and gap analysis
- Technical SEO review
- Internal linking and site architecture review
- Prioritized roadmap for execution
Deliverables
- Audit presentation
- Strategic recommendations
- 90-day action plan
Package 02
The Foundation
Positioning, Narrative & Content Strategy
From $6,500
One-Time Engagement
A strategic engagement that defines your positioning, narrative, and content architecture so every piece of marketing starts from clarity — the groundwork for our content systems work.
Book a free strategy callWhat's Included
- Audience and ICP research
- Competitive positioning analysis
- Messaging and narrative development
- Brand positioning document
- Content strategy and topic architecture
- Lead-generation asset planning
- Editorial roadmap
Deliverables
- Brand strategy document
- Positioning framework
- Content roadmap
- Lead-generation asset recommendations
Package 03
Growth Partner
Ongoing Content Systems
Custom pricing
Monthly Partnership
An ongoing partnership combining content strategy, SEO, and AI visibility execution to build authority, traffic, and demand over time — the full execution layer of our content systems work.
Book a free strategy callTypical Engagements Include
- Content strategy
- AEO/GEO optimization
- SEO content planning
- Content briefs and outlines
- Content creation and editing
- Content refreshes
- Internal linking optimization
- Reporting and performance reviews
- Quarterly planning
Best For
- B2B SaaS
- Ecommerce brands
- Growth-stage companies
- Founder-led businesses
Package 04
Executive Authority
Executive Authority Program
Starting at $2,500/mo
Monthly Program
A monthly authority program that turns founder expertise into consistent content, audience growth, and category recognition — see the full scope on our executive authority page.
Book a free strategy callWhat's Included
- Thought leadership strategy
- Executive positioning
- Ghostwritten LinkedIn content
- Newsletter strategy and management
- Founder interviews and content extraction
- Long-form articles and bylines
- Podcast and speaking opportunity support
Outcomes
- Stronger category authority
- Consistent audience growth
- More inbound opportunities
- Greater trust with buyers and partners
À La Carte
Need help with a specific initiative?
Most services can be scoped independently.
Strategy & Research
- AEO/GEO audits
- SEO audits
- Content strategy
- Topic research
- Competitive analysis
- Positioning workshops
Content & Visibility
- Long-form articles
- Landing pages
- Content refreshes
- Newsletter writing
- Executive ghostwriting
- Thought leadership content
Sales & Marketing Assets
- Case studies
- One-pagers
- Product messaging
- Competitive battlecards
- Lead-generation assets
FAQ
Common questions.
How do I know which engagement is right for me?
Most companies start with Discovery or Foundation. If you already have a clear strategy and need ongoing execution, Growth Partner is often the best fit. We'll recommend the right starting point during the strategy call.
Do I have to start with Discovery?
No. Discovery is often the fastest way to identify opportunities, but some clients already know exactly what they need. Engagements can be scoped independently when appropriate.
Can I combine services?
Yes. Many engagements combine positioning, content systems, executive authority, SEO, or AI visibility work. The exact scope depends on your goals and internal resources.
How long do engagements typically last?
Discovery and Foundation are one-time strategic engagements. Growth Partner and Executive Authority are ongoing programs designed to build momentum over time.
Do you work with internal marketing teams?
Yes. Many engagements are collaborative. S.LAB often acts as an extension of an internal marketing team, helping with strategy, execution, content development, and prioritization.
Do you offer custom scopes?
Yes. The packages shown here represent the most common starting points. If your needs don't fit neatly into one category, we can create a custom engagement.
Not sure where to start?
Most engagements begin with a conversation.
Tell me what you're building, where you're stuck, and what you're trying to accomplish. I'll tell you honestly whether I'm the right fit — and if I am, how I'd approach it.