SEO & AEO
Own Your Visibility Wherever Search Happens.
Buyers search across Google, AI Overviews, ChatGPT, Perplexity, Reddit, and YouTube — often before they ever land on your site. We make sure you show up, get cited, and get chosen.
<7 days
avg. time to first visibility gains
8+
search and AI surfaces audited
100%
of visibility gaps documented
What Is Answer Engine Optimization?
Answer Engine Optimization is the discipline of structuring your content and technical foundation so AI systems — ChatGPT, Perplexity, Google's AI Overviews — can find, understand, and cite your brand when answering the questions your buyers are asking.
It builds on the same foundation as traditional SEO — crawlability, site health, topical authority — but adds the structured data, clear entity definitions, and answer-ready formatting that AI systems specifically reward.
We treat AEO and SEO as one system, not two competing disciplines. The goal is the same either way: be the source that gets found, cited, and trusted.
Process
How we make your brand the answer
01
Audit
We map your current visibility across every search and AI surface that matters to your buyers.
02
Stabilize
We fix the technical and structural issues blocking search engines and AI systems from understanding your site.
03
Prioritize
We rank opportunities by revenue impact, not just traffic potential.
04
Build
We create and structure the content and data needed to earn citations and rankings.
05
Iterate
We track what's working across every surface and compound it — dropping what isn't.
Deliverables
What you get
Modern Search Visibility Audit
A full assessment of where you currently appear — and where you're invisible — across Google, AI Overviews, ChatGPT, Perplexity, and the platforms that feed them.
Technical & Content Health Review
Crawlability, site speed, structured data, and content quality checked against what both traditional search engines and AI systems need to surface and cite you.
Revenue Opportunity Assessment
Visibility gaps mapped against your actual revenue opportunities, so prioritization is based on business impact, not just search volume.
90-Day Action Plan
A prioritized, sequenced roadmap — what to fix first, what to build next, and what to monitor — built around your team's capacity and your buyers' search behavior.
Reporting & Measurement Dashboard
Ongoing visibility tracking across search engines and AI answer engines, so you can see share-of-voice growth as it happens, not months later.
Execution & Strategic Support
Hands-on support implementing the roadmap — not just a deck, an actual partner executing alongside your team.
We saw a 43% lift in share of voice within the first quarter of working together. They didn't just hand us a report — they helped us actually execute.
Natasha Zapanta
Lifecycle Marketing & Marketing Ops · Nooks
Fit
Best fit for
- ↗ Brands impacted by Google updates that crushed their organic visibility overnight
- ↗ Teams that need to understand how AI search is changing the way buyers find them
- ↗ Companies investing heavily in content but seeing no compounding return
- ↗ Category leaders defending share of voice against faster-moving competitors
- ↗ Marketing teams that need visibility results their leadership can see and trust
Proof
Results that hold up.
- Nooks SEO & AEO43% Share of Voice Growth
- Search Party Executive AuthorityTop 4 Across High-Intent AI Prompts
- GRIN Content Systems100K+ Monthly Pageviews
FAQ
Common questions.
Answer Engine Optimization is the practice of structuring your content and technical foundation so AI systems like ChatGPT, Perplexity, and Google's AI Overviews can find, understand, and cite your brand when answering user questions.
SEO optimizes for ranking in traditional search results. AEO optimizes for being the source an AI system pulls from and cites when generating an answer. They share a foundation — technical health, content quality, topical authority — but AEO adds structured data, clear entity definitions, and answer-ready formatting that AI systems specifically reward.
Yes. AI Overviews and chat-based answers still draw heavily on sites with strong traditional SEO foundations — crawlability, site speed, topical authority, and backlink profile. AEO builds on top of SEO, it doesn't replace it.
We optimize for visibility across Google's AI Overviews, ChatGPT, Perplexity, Claude, and emerging answer engines — plus the platforms that feed them, like Reddit and YouTube, which AI systems frequently cite as sources.
Most clients see initial visibility gains within the first week as we stabilize technical and structural issues. Meaningful, compounding share-of-voice growth typically builds over 60–90 days as content and authority signals accumulate.
Ready to start?