SEO & AEO
Answer engine optimization that drives revenue.
S.LAB puts you front and center across the discovery surfaces your audience trusts most. Then we turn that visibility into revenue for your brand.
<7 days
avg. time to first visibility gains
8+
search and AI surfaces audited
100%
of visibility gaps documented
What is answer engine optimization (AEO)?
Answer Engine Optimization is the practice of structuring your content and technical foundation so AI systems like ChatGPT, Perplexity, and Google's AI Overviews can find, understand, and cite your brand when answering user questions.
At S.LAB, we apply traditional SEO best practices as our AI search foundation. That paves the way for the AEO work that ensures your brand appears accurately and with authority across AI-generated answers.
Process
How we make your brand the answer
01
Audit
We score your visibility across all major answer engines, including ChatGPT, Claude, Perplexity, and Google AI Overviews. Then, we identify the coverage gaps your brand can own.
02
Stabilize
We fix the crawlability, site speed, and structured data issues blocking both search engines and AI systems from understanding your site.
03
Prioritize
We rank every fix and opportunity by revenue impact, not traffic potential, so the roadmap reflects your business, not just search volume.
04
Build
Produce structured content that gets cited in AI answers. We'll support your writers or build it ourselves through our content systems work. The choice is yours.
05
Iterate
We track visibility, citations, and pipeline across every surface. Then, we start the process over, doubling down on what works and cutting what doesn't.
Deliverables
What you get
Modern Search Visibility Audit
A full assessment of where you currently appear — and where you're invisible — across Google, AI Overviews, ChatGPT, Perplexity, and the platforms that feed them.
Technical & Content Health Review
Crawlability, site speed, structured data, and content quality checked against what both traditional search engines and AI systems need to surface and cite you.
Revenue Opportunity Assessment
Visibility gaps mapped against your actual revenue opportunities, so prioritization is based on business impact, not just search volume.
90-Day Action Plan
A prioritized, sequenced roadmap — what to fix first, what to build next, and what to monitor — built around your team's capacity and your buyers' search behavior.
Reporting & Measurement Dashboard
Ongoing visibility tracking across search engines and AI answer engines, so you can see share-of-voice growth as it happens, not months later.
Execution & Strategic Support
Hands-on support implementing the roadmap. Not just a deck, an actual partner executing alongside your team.
In just two months, we saw a 43% lift in share of voice and 37% improvement in visibility. Quinn's content and strategic direction have been integral to our growth in this space.
Natasha Zapanta
Lifecycle Marketing & Marketing Ops · Nooks
Fit
Best fit for
- ↗ Brands impacted by Google updates that crushed their organic visibility overnight
- ↗ Teams that need to understand how AI search is changing the way buyers find them
- ↗ Companies investing heavily in content but seeing no compounding return
- ↗ Category leaders defending share of voice against faster-moving competitors
- ↗ Marketing teams that need visibility results their leadership can see and trust
Proof
Results that hold up.
- Nooks SEO & AEO43% Share of Voice Growth
- Search Party Executive AuthorityTop 4 Across High-Intent AI Prompts
- GRIN Content Systems100K+ Monthly Pageviews
FAQ
Common questions.
How do I get my brand to appear in ChatGPT and Perplexity?
It comes down to three things: being crawlable and indexed in the first place, having content structured so AI systems can extract a clear answer — clean headers, defined entities, schema markup — and having enough third-party authority signals, like mentions and coverage, that the AI trusts your brand as a source. We audit all three, then prioritize fixes based on where you're losing visibility today.
What does an AEO agency do?
An AEO agency audits where your brand is and isn't appearing across AI answer engines like ChatGPT, Perplexity, Claude, and Google's AI Overviews. Then, it fixes the technical and structural issues blocking visibility, and builds the structured content and data needed to earn citations. At S.LAB, that's a compounding process. We track visibility and citations over time and keep iterating as the systems evolve.
What's the difference between SEO and AEO?
SEO optimizes for ranking in traditional search results. AEO optimizes for being the source an AI system pulls from and cites when generating an answer. They share a foundation — technical health, content quality, topical authority — but AEO adds structured data, clear entity definitions, and answer-ready formatting that AI systems specifically reward.
Is SEO still important?
Yes. AI Overviews and chat-based answers still draw heavily on sites with strong traditional SEO foundations — crawlability, site speed, topical authority, and backlink profile. AEO builds on top of SEO, it doesn't replace it.
Which AI platforms does AEO target?
We optimize for visibility across Google's AI Overviews, ChatGPT, Perplexity, Claude, and emerging answer engines — plus the platforms that feed them, like Reddit and YouTube, which AI systems frequently cite as sources.
How long does answer engine optimization take to show results?
Most clients see initial visibility gains within the first week as we stabilize technical and structural issues. Meaningful, compounding share-of-voice growth typically builds over 60–90 days as content and authority signals accumulate.
Ready to start?