Resources — Blog
Insights on getting found.
Practical writing on AEO, SEO, and content strategy — for brands trying to stay visible as discovery shifts from search results to AI-generated answers.
- August 13, 2026
The Most Important SEO KPIs in 2026 & How to Track Them
The most important SEO KPIs measure visibility, visits, business value and portfolio health. Learn what to track and what each metric actually tells you.
Read Article - August 5, 2026
Why Evergreen Content Isn't Enough in 2026
Topic relevance makes content evergreen. Our research across 118 B2B SaaS companies found that it's no longer enough to sustain traffic. Here's what is.
Read Article - August 3, 2026
2026 Research Finds Google's #1 Ranking No Longer Guarantees Traffic
Research from 118 B2B SaaS companies finds that top Google rankings no longer guarantee organic traffic — and identifies five mechanisms behind the shift.
Read Article - August 3, 2026
The Five Mechanisms of Organic Traffic Decline (And How to Tell Which One Hit You)
An organic traffic drop is a symptom. Learn the five mechanisms behind B2B traffic decline, the signature each leaves, and how to diagnose yours.
Read Article - July 31, 2026
Why B2B Organic Traffic Split in 2025
S.LAB analyzed 118 B2B SaaS companies over 18 months. While 47% lost organic traffic, 37% grew. Here's why some companies compounded while others declined.
Read Article - June 24, 2026
Schwartz Marketing Lab Launches to Help B2B Companies Stay Visible as AI Search Reshapes Organic Discovery
Schwartz Marketing Lab, an AEO agency for B2B brands,helps companies get found in AI search through SEO & AEO, content systems, PR, and executive authority.
Read Article - January 1, 2026
My Process for Building a Full-Funnel Content Flywheel
How do you build a content flywheel with a small or one-person marketing team? Here's my process based on nearly a decade of experience.
Read Article